Our Story

"You don't choose a cat - the cat chooses you."

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You must have heard of this already. We believe the same is true for us - the cats chose us to serve other cats. So, hello there! Welcome to the world of GISHIKI® - A world that celebrates the little rituals between cats and their human companions. We are a cat-first brand that's... well, just obsessed with cats!

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​​GISHIKI® was born from a deep love for feline companions, and from a desire to honor it. We celebrate this special bond, and put it at the heart of everything we do. Our products are rooted in respect, and created with a primary focus on feline health & safety: which means, you do not have to worry about your cat(s) engaging with microplastics, bleaches, dyes, low grade rubber, dust, and other nasties, overstimulation, and unnecessary frill - from sources they should not be! Your cat's daily life and its rituals deserve a little luxury - that allows them higher comfort, as well as preserves their overall health. Afterall, don’t we all want them to be always happy, healthy, and playful?

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We hope you will try our products and be a part of the GISHIKI® family. Remember, you and us have friends outside of our homes. But for our cat(s) at home, we are their only friends: They look up to us for comfort, love, and a good quality of life. At GISHIKI®, our mission is to enable this for you, through our high-quality cat products.

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Let’s celebrate our little rituals with our feline friends together!​