In Japanese culture, the word "GISHIKI" (儀式) translates to "ritual" or "ceremony". It signifies a sequence of actions or procedures performed in a certain, solemn manner. The word is deeply rooted in Japanese culture, reflecting a sense of order, respect, and reverence.

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For us cat humans, "GISHIKI" honors the rituals with our cats. It symbolizes the daily, intentional routines & bonds shared with them. Its our "GISHIKI" with them that inspires us to create products that support a cat's life as it is actually lived: with dignity, autonomy, respect, and that signature feline elegance. 

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GISHIKI is pronounced as "Gee-Shee-Kee" / गी-शी-की