"cat-First" Design
premium catnip
NO Toxins
feline behaviour backed
we are... well, obsessed with cats.
We exist for cats - their comfort, their instincts, their quirks & little rituals. We create modern cat goods that are grounded in Feline Behaviour, Science, and Safety.
SHOP BY CATEGORY
HEALTH-PRO CAT LITTER
HEALTH-PRO CAT LITTER
HEALTHY TOYS
HEALTHY TOYS
HAND-KNITTED COLLARS
HAND-KNITTED COLLARS
GROOMING BRUSH
GROOMING BRUSH
FOR "CAT HUMANS"
FOR "CAT HUMANS"
SLOW FEEDERS
SLOW FEEDERS
the gishiki difference
Rooted in Japanese minimalism & intentional design principles - every product puts the cat's experience first. Not trends.
We design & curate around feline instincts: how cats hunt, play, groom and use litter, so that what we create feels natural to them.
We choose safe, thoughtful materials that respect a cat's senses & wellbeing - because what touches them matters!
